By shopping and playing online games, customers would earn Swagbucks (SB), points which could be redeemed for gift cards and other merchandise. In February 2008, Prodege launched – under Co-Founders Josef Gorowitz and Scott Dudelson – and introduced the SB as a digital currency earned for activity throughout its network of websites.
Early customers included the Green Bay Packers football team, and singer Kanye West. The company started offering the custom browsers to brands as a way to earn money from their fans' online activities. Supporters of the charities would earn money for the charities while surfing and shopping using white labeled web browsers. The company originally partnered with search providers to build a platform for raising charitable donations. Prodege was founded in Torrance, California in 2005 by entrepreneur Josef Gorowitz. The company develops consumer rewards and polling programs under various brands including Swagbucks, MyPoints, ShopAtHome, InboxDollars, CouponCause, Ysense, and Upromise.
Prodege, LLC is an American online marketing, consumer polling, and market research company based in El Segundo, California.
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